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New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349543243
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 15. marts 2006
  • Udgave:
  • 2006
  • Størrelse:
  • 140x18x216 mm.
  • Vægt:
  • 390 g.
  • 8-11 hverdage.
  • 26. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Emerging Multiplicity

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

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