Embedded Lead Users inside the Firm
- How Innovative User Employees contribute to the Corporate Product Innovation Process
- Indbinding:
- Paperback
- Sideantal:
- 221
- Udgivet:
- 5. oktober 2012
- Udgave:
- 2013
- Størrelse:
- 210x148x13 mm.
- Vægt:
- 3202 g.
Leveringstid:
8-11 hverdage
Forventet levering: 20. november 2024
Beskrivelse af Embedded Lead Users inside the Firm
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. I show which factors foster the lead userness of employees and what characterizes embedded lead users' behaviors.
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