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Electronic Marketing

- Theory and Practice for the Twenty-First Century

af John O'Connor
Electronic Marketing af John O'Connor
Bag om Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273684763
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 6. december 2003
  • Størrelse:
  • 190x246x25 mm.
  • Vægt:
  • 859 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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