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Electronic Customer Relationship Management

af Jerry Fjermestad
Electronic Customer Relationship Management af Jerry Fjermestad
Bag om Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138692800
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 17. juni 2016
  • Størrelse:
  • 254x180x18 mm.
  • Vægt:
  • 474 g.
  • 2-3 uger.
  • 2. december 2024
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- Adgang til 70.000+ titler
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Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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