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Effective Advertising

- Understanding When, How, and Why Advertising Works

af Gerard J. Tellis

indgår i Marketing for a New Century serien

Effective Advertising af Gerard J. Tellis
Bag om Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761922520
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 21. januar 2004
  • Størrelse:
  • 152x228x15 mm.
  • Vægt:
  • 420 g.
  • 8-11 hverdage.
  • 2. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Gerard J. Tellis

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Beskrivelse af Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

Brugerbedømmelser af Effective Advertising



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