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e-Consumers in the Era of New Tourism

indgår i Managing the Asian Century serien

e-Consumers in the Era of New Tourism
Bag om e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811000850
  • Indbinding:
  • Hardback
  • Sideantal:
  • 139
  • Udgivet:
  • 21. januar 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x10 mm.
  • Vægt:
  • 3554 g.
  • 8-11 hverdage.
  • 28. november 2024
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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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