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E-Commerce Strategy

- Text and Cases

Bag om E-Commerce Strategy

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781489973443
  • Indbinding:
  • Paperback
  • Sideantal:
  • 262
  • Udgivet:
  • 8. august 2014
  • Udgave:
  • 2013
  • Størrelse:
  • 235x155x15 mm.
  • Vægt:
  • 4277 g.
  • 8-11 hverdage.
  • 20. november 2024
På lager

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af E-Commerce Strategy

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.

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