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Dynamic Models of Advertising Competition

af Gary M. Erickson

indgår i International Series in Quantitative Marketing serien

Dynamic Models of Advertising Competition af Gary M. Erickson
Bag om Dynamic Models of Advertising Competition

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781402072673
  • Indbinding:
  • Hardback
  • Sideantal:
  • 147
  • Udgivet:
  • 31. oktober 2002
  • Udgave:
  • 22003
  • Størrelse:
  • 234x156x11 mm.
  • Vægt:
  • 890 g.
  • 8-11 hverdage.
  • 11. december 2024
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Forlænget returret til d. 31. januar 2025

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I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.

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