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Dynamic Models of Advertising Competition

- Open- and Closed-Loop Extensions

Bag om Dynamic Models of Advertising Competition

Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789401713160
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 13. marts 2013
  • Udgave:
  • 11991
  • Størrelse:
  • 297x210x7 mm.
  • Vægt:
  • 374 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Ingen binding

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Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

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