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Dynamic Models of Advertising Competition

- Open- and Closed-Loop Extensions

af Gary M. Erickson

indgår i International Series in Quantitative Marketing serien

Dynamic Models of Advertising Competition af Gary M. Erickson
Bag om Dynamic Models of Advertising Competition

Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792391463
  • Indbinding:
  • Hardback
  • Sideantal:
  • 122
  • Udgivet:
  • 31. august 1991
  • Udgave:
  • 1991
  • Størrelse:
  • 297x210x9 mm.
  • Vægt:
  • 820 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

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