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Dynamic Customer Strategy

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Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. This book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781606496961
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 16. december 2013
  • Størrelse:
  • 154x230x10 mm.
  • Vægt:
  • 246 g.
  • 2-3 uger.
  • 25. november 2024
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Beskrivelse af Dynamic Customer Strategy

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. This book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.

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