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Driving Consumer Engagement in Social Media

- Influencing Electronic Word of Mouth

af Anna (University of Warsaw Bianchi

indgår i Routledge Studies in Marketing serien

Driving Consumer Engagement in Social Media af Anna (University of Warsaw Bianchi
Bag om Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367613105
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 11. december 2020
  • Størrelse:
  • 241x160x19 mm.
  • Vægt:
  • 444 g.
  • 2-3 uger.
  • 11. december 2024
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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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