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  4. Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

af Matt Hills
Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary af Matt Hills
Bag om Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137463319
  • Indbinding:
  • Hardback
  • Sideantal:
  • 146
  • Udgivet:
  • 20. Juli 2015
  • Udgave:
  • 12015
  • Størrelse:
  • 224x148x18 mm.
  • Vægt:
  • 330 g.
Leveringstid: 2-3 uger
Forventet levering: 10. Oktober 2024

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Beskrivelse af Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Brugerbedømmelser af Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary



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