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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

af Zhang, Jun Wang, Weinan, Shuai Yuan

indgår i Foundations and Trends in Information Retrieval serien

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting af Zhang
Bag om Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680833102
  • Indbinding:
  • Paperback
  • Sideantal:
  • 156
  • Udgivet:
  • 24. Juli 2017
  • 2-3 uger.
  • 9. Oktober 2024

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Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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