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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

af Jun Wang

indgår i Foundations and Trends in Information Retrieval serien

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting af Jun Wang
Bag om Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680833102
  • Indbinding:
  • Paperback
  • Sideantal:
  • 156
  • Udgivet:
  • 24. juli 2017
  • 8-11 hverdage.
  • 7. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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