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Digital Marketing Strategies for Fashion and Luxury Brands

af Wilson Ozuem, Yllka Azemi
Digital Marketing Strategies for Fashion and Luxury Brands af Wilson Ozuem
Bag om Digital Marketing Strategies for Fashion and Luxury Brands

Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522526971
  • Indbinding:
  • Hardback
  • Sideantal:
  • 460
  • Udgivet:
  • 31. oktober 2017
  • Størrelse:
  • 441x291x35 mm.
  • Vægt:
  • 1524 g.
  • 8-11 hverdage.
  • 26. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.

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