Digital Marketing Fundamentals
- From Strategy to ROI
- Indbinding:
- Paperback
- Sideantal:
- 650
- Udgivet:
- 6. juli 2021
- Udgave:
- 2
- Størrelse:
- 353x168x28 mm.
- Vægt:
- 1202 g.
På lager
Leveringstid:
4-7 hverdage
Forventet levering: 19. november 2024
Beskrivelse af Digital Marketing Fundamentals
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
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