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Digital Marketing Fundamentals

- From Strategy to ROI

Bag om Digital Marketing Fundamentals

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789001749842
  • Indbinding:
  • Paperback
  • Sideantal:
  • 650
  • Udgivet:
  • 6. juli 2021
  • Udgave:
  • 2
  • Størrelse:
  • 353x168x28 mm.
  • Vægt:
  • 1202 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 19. november 2024

Beskrivelse af Digital Marketing Fundamentals

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

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