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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Bag om Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911635482
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 31. marts 2022
  • Størrelse:
  • 235x154x17 mm.
  • Vægt:
  • 378 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

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