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Digital Luxury

- Transforming Brands and Consumer Experiences

af Wided Batat
Digital Luxury af Wided Batat
Bag om Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781526458933
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 27. maj 2019
  • Størrelse:
  • 248x178x18 mm.
  • Vægt:
  • 636 g.
  • 8-11 hverdage.
  • 29. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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