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Digital Gaming and the Advertising Landscape

af Teresa Hera

indgår i Games and Play serien

Digital Gaming and the Advertising Landscape af Teresa Hera
Bag om Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.[-][-

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789462987159
  • Indbinding:
  • Hardback
  • Sideantal:
  • 206
  • Udgivet:
  • 12. august 2019
  • Størrelse:
  • 241x161x13 mm.
  • Vægt:
  • 596 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.[-][-

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