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Digital Disruption in Marketing and Communications

- A Strategic and Organizational Approach

af Edoardo Magnotta
Digital Disruption in Marketing and Communications af Edoardo Magnotta
Bag om Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032087917
  • Indbinding:
  • Paperback
  • Sideantal:
  • 244
  • Udgivet:
  • 30. juni 2021
  • Størrelse:
  • 231x156x18 mm.
  • Vægt:
  • 376 g.
  • 2-3 uger.
  • 11. december 2024
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Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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