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Digital and Social Media Marketing

- Emerging Applications and Theoretical Development

Bag om Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030243739
  • Indbinding:
  • Hardback
  • Sideantal:
  • 339
  • Udgivet:
  • 20. november 2019
  • Udgave:
  • 12020
  • Vægt:
  • 699 g.
  • 8-11 hverdage.
  • 9. december 2024
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This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.

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