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Differential Games in Marketing

af Steffen Jorgensen, Georges Zaccour

indgår i International Series in Quantitative Marketing serien

Differential Games in Marketing af Steffen Jorgensen
Bag om Differential Games in Marketing

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781402076138
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 30. november 2003
  • Udgave:
  • 2004
  • Størrelse:
  • 244x164x17 mm.
  • Vægt:
  • 464 g.
  • 8-11 hverdage.
  • 11. december 2024
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Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.

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