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Designing winning products

indgår i Advances in Business Marketing and Purchasing serien

Designing winning products
Bag om Designing winning products

Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762306824
  • Indbinding:
  • Hardback
  • Sideantal:
  • 324
  • Udgivet:
  • 20. december 2000
  • Størrelse:
  • 156x234x19 mm.
  • Vægt:
  • 631 g.
  • 8-11 hverdage.
  • 27. november 2024

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Beskrivelse af Designing winning products

Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.

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