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Design of Business

- Why Design Thinking is the Next Competitive Advantage

af Roger L. Martin
Design of Business af Roger L. Martin
Bag om Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422177808
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 13. oktober 2009
  • Størrelse:
  • 152x217x21 mm.
  • Vægt:
  • 362 g.
  • 8-11 hverdage.
  • 2. december 2024
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Beskrivelse af Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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