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Design Driven Innovation

- Changing the Rules of Competition by Radically Innovating What Things Mean

af Roberto Verganti
Design Driven Innovation af Roberto Verganti
Bag om Design Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422124826
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 3. august 2009
  • Størrelse:
  • 163x244x25 mm.
  • Vægt:
  • 562 g.
  • Ukendt - mangler pt..

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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