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Dental Marketing: Find Your Voice

Bag om Dental Marketing: Find Your Voice

Marketing for a Dental Practice or Dental Organization can be very challenging because oftentimes a marketer will try to use techniques that have worked well in other industries, yet they don't generate the same positive response for their dental marketing message. After continued weak performance, this marketer can easily start to believe that "marketing just doesn't work for us", when the reality is, it was never the media that failed...it was just great effort spent in the wrong area's. In these pages, told in plain english and real life stories, you will discover: -How Marketing for Dentistry is completely different than any other industry, -How to "Find Your Voice" so you can craft a simple and trustworthy brand and brand story, -How to "Use Your Voice" by identifying target demographics and crafting messages that will resonate with them -How to "Listen to the Crowd" so you can analyze your ROI to see how your Voice is being received, and

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780359729333
  • Indbinding:
  • Paperback
  • Sideantal:
  • 374
  • Udgivet:
  • 29. juli 2019
  • 8-11 hverdage.
  • 27. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Dental Marketing: Find Your Voice

Marketing for a Dental Practice or Dental Organization can be very challenging because oftentimes a marketer will try to use techniques that have worked well in other industries, yet they don't generate the same positive response for their dental marketing message. After continued weak performance, this marketer can easily start to believe that "marketing just doesn't work for us", when the reality is, it was never the media that failed...it was just great effort spent in the wrong area's.

In these pages, told in plain english and real life stories, you will discover:
-How Marketing for Dentistry is completely different than any other industry,

-How to "Find Your Voice" so you can craft a simple and trustworthy brand and brand story,
-How to "Use Your Voice" by identifying target demographics and crafting messages that will resonate with them
-How to "Listen to the Crowd" so you can analyze your ROI to see how your Voice is being received, and

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