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Decoding Ad Culture

Bag om Decoding Ad Culture

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781666943160
  • Indbinding:
  • Hardback
  • Sideantal:
  • 318
  • Udgivet:
  • 18. september 2024
  • Størrelse:
  • 160x236x24 mm.
  • Vægt:
  • 608 g.
  • Kan forudbestilles.

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Beskrivelse af Decoding Ad Culture

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

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