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Data Mining for Design and Marketing

indgår i Chapman & Hall/CRC Data Mining and Knowledge Discovery Series serien

Data Mining for Design and Marketing
Bag om Data Mining for Design and Marketing

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781420070194
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 26. januar 2009
  • Størrelse:
  • 156x234x23 mm.
  • Vægt:
  • 589 g.
  • 8-11 hverdage.
  • 6. december 2024
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Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

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