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Data Analytics in Marketing, Entrepreneurship, and Innovation

indgår i Data Analytics Applications serien

Data Analytics in Marketing, Entrepreneurship, and Innovation
Bag om Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367184834
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 13. januar 2021
  • Størrelse:
  • 241x159x18 mm.
  • Vægt:
  • 434 g.
  • 2-3 uger.
  • 26. november 2024
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Beskrivelse af Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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