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Customer Relationship Management

af Gerhard Raab
Customer Relationship Management af Gerhard Raab
Bag om Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032838021
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 24. juni 2024
  • Størrelse:
  • 155x233x14 mm.
  • Vægt:
  • 338 g.
  • 4-7 hverdage.
  • 4. december 2024
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Customer Relationship Management

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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