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Customer Relationship Management

- Strategic Approaches in Digital Era

af Joao Heitor De Avila Santos
Customer Relationship Management af Joao Heitor De Avila Santos
Bag om Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781773613437
  • Indbinding:
  • Hardback
  • Sideantal:
  • 292
  • Udgivet:
  • 1. december 2018
  • Størrelse:
  • 152x229x0 mm.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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