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Customer Relationship Management

- How To Develop and Execute a CRM Strategy

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Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781953349644
  • Indbinding:
  • Paperback
  • Sideantal:
  • 150
  • Udgivet:
  • 30. marts 2021
  • Størrelse:
  • 227x152x18 mm.
  • Vægt:
  • 322 g.
  • 2-3 uger.
  • 10. december 2024

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Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.

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