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Customer Relationship Management

- Concept, Strategy, and Tools

af V. Kumar

indgår i Springer Texts in Business and Economics serien

Customer Relationship Management af V. Kumar
Bag om Customer Relationship Management

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783662553800
  • Indbinding:
  • Hardback
  • Sideantal:
  • 411
  • Udgivet:
  • 4. maj 2018
  • Udgave:
  • 32018
  • Størrelse:
  • 182x261x23 mm.
  • Vægt:
  • 1186 g.
Leveringstid: Ukendt - mangler pt.

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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

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