Name: Customer Loyalty in Third Party Logistics Relationships
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Author: David L. Cahill
ISBN: 9783790819038

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Paperback
8-11 hverdage
1.104,95 kr.

Bag om Customer Loyalty in Third Party Logistics Relationships

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

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Sprog:
Engelsk

ISBN:
9783790819038

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
309

Udgivet:
16. oktober 2006

Udgave:
2007

Størrelse:
235x155x18 mm.

Vægt:
498 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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1.104,95 kr. + Fragt
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1.100,95 kr.

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Customer Loyalty in Third Party Logistics Relationships

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

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