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Customer Experience

- Future Trends and Insights

af C. Shaw, Q. Dibeehi, S. Walden
Customer Experience af C. Shaw
Bag om Customer Experience

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230247819
  • Indbinding:
  • Hardback
  • Sideantal:
  • 199
  • Udgivet:
  • 9. september 2010
  • Størrelse:
  • 241x164x18 mm.
  • Vægt:
  • 482 g.
  • 8-11 hverdage.
  • 21. november 2024
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Abonnementet koster 75 kr./md.
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Beskrivelse af Customer Experience

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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