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  5. Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

af Anna Tereszkiewicz
Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles af Anna Tereszkiewicz
Bag om Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788323346579
  • Indbinding:
  • Paperback
  • Sideantal:
  • 252
  • Udgivet:
  • 1. Marts 2022
  • Størrelse:
  • 236x158x15 mm.
  • Vægt:
  • 400 g.
  • Ukendt - mangler pt..

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This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

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