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Customer Data Integration

- Reaching a Single Version of the Truth

af Jill (Baseline Consulting) Dyche

indgår i Wiley and SAS Business Series serien

Customer Data Integration af Jill (Baseline Consulting) Dyche
Bag om Customer Data Integration

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471916970
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 15. august 2006
  • Størrelse:
  • 162x235x27 mm.
  • Vægt:
  • 598 g.
  • 8-11 hverdage.
  • 6. december 2024

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Beskrivelse af Customer Data Integration

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).

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