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Customer-Centric Marketing Strategies

- Tools for Building Organizational Performance

af Hans-Ruediger Kaufmann
Customer-Centric Marketing Strategies af Hans-Ruediger Kaufmann
Bag om Customer-Centric Marketing Strategies

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466625242
  • Indbinding:
  • Hardback
  • Sideantal:
  • 478
  • Udgivet:
  • 30. november 2012
  • Størrelse:
  • 280x216x36 mm.
  • 8-11 hverdage.
  • 20. november 2024

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

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