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Bag om Culture and Consumer Behavior

Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analysing how culture affects consumer behaviours, and provide seven steps for understanding the influence of culture on consumer behaviours.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601988249
  • Indbinding:
  • Paperback
  • Sideantal:
  • 86
  • Udgivet:
  • 10. april 2014
  • Størrelse:
  • 234x156x5 mm.
  • Vægt:
  • 135 g.
  • 2-3 uger.
  • 26. november 2024

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Beskrivelse af Culture and Consumer Behavior

Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analysing how culture affects consumer behaviours, and provide seven steps for understanding the influence of culture on consumer behaviours.

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