CSR Communication in the Media
- Indbinding:
- Hardback
- Sideantal:
- 256
- Udgivet:
- 23. marts 2023
- Udgave:
- 23001
- Størrelse:
- 160x20x241 mm.
- Vægt:
- 553 g.
- 8-11 hverdage.
- 25. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af CSR Communication in the Media
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.
This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
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Bogen CSR Communication in the Media findes i følgende kategorier:
- Business og læring > Marketing
- Business og læring > Ledelse & strategi
- Reference, information og tværfaglige emner > Tværfaglige studier > Globalisering
- Samfund og samfundsvidenskab > Samfund og kultur: generelt > Kulturstudier og medievidenskab > Medievidenskab > Medievidenskab: journalistik
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Bestyrelse og selskabsledelse. Roller og ansvar for generalforsamling, bestyrelse, direktører
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing
- Geofag, geografi og miljøvidenskab > Miljø > Bæredygtighed
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