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CRUFT

- Marketing Best Practices for Smart People!

Bag om CRUFT

Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including: -Graphic design best practices-Videography tips-Content writing dos and don'ts-Inbound marketing-Strategy development-All manner of web app and website delivery keys >This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781735892306
  • Indbinding:
  • Paperback
  • Sideantal:
  • 472
  • Udgivet:
  • 22. december 2021
  • Størrelse:
  • 215x279x0 mm.
  • Vægt:
  • 1696 g.
  • Ukendt - mangler pt..

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Ingen binding og kan opsiges når som helst.

Beskrivelse af CRUFT

Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including: -Graphic design best practices-Videography tips-Content writing dos and don'ts-Inbound marketing-Strategy development-All manner of web app and website delivery keys >This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.

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