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CRM Systems in Industrial Companies

- Intra- and Inter-Organizational Effects

af A. Perna, E. Baraldi
CRM Systems in Industrial Companies af A. Perna
Bag om CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137335654
  • Indbinding:
  • Hardback
  • Sideantal:
  • 249
  • Udgivet:
  • 28. marts 2014
  • Størrelse:
  • 219x180x20 mm.
  • Vægt:
  • 446 g.
  • 8-11 hverdage.
  • 9. december 2024
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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