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Crisis Management in the Tourism Industry

- Beating the Odds?

indgår i New Directions in Tourism Analysis serien

Crisis Management in the Tourism Industry
Bag om Crisis Management in the Tourism Industry

As an industry, tourism is particularly susceptible to outside events producing negative consumer perceptions. This book provides a conceptual approach to questions such as how tourism businesses prepare for and react to crisis, which measures are taken and what impact they have, and which strategies can be employed to overcome them.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780754673804
  • Indbinding:
  • Hardback
  • Sideantal:
  • 268
  • Udgivet:
  • 28. februar 2009
  • Størrelse:
  • 160x239x24 mm.
  • Vægt:
  • 652 g.
  • 8-11 hverdage.
  • 20. november 2024

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Beskrivelse af Crisis Management in the Tourism Industry

As an industry, tourism is particularly susceptible to outside events producing negative consumer perceptions. This book provides a conceptual approach to questions such as how tourism businesses prepare for and react to crisis, which measures are taken and what impact they have, and which strategies can be employed to overcome them.

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