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Creativity and Innovation for Managers

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Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750642552
  • Indbinding:
  • Paperback
  • Sideantal:
  • 128
  • Udgivet:
  • 27. april 1999
  • Størrelse:
  • 156x234x6 mm.
  • Vægt:
  • 240 g.
  • 2-4 uger.
  • 18. december 2024
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Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it.

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