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Creating Value with Data Analytics in Marketing

- Mastering Data Science

af Peter C. Verhoef

indgår i Mastering Business Analytics serien

Creating Value with Data Analytics in Marketing af Peter C. Verhoef
Bag om Creating Value with Data Analytics in Marketing

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367819781
  • Indbinding:
  • Hardback
  • Sideantal:
  • 314
  • Udgivet:
  • 8. november 2021
  • Udgave:
  • 2
  • Størrelse:
  • 253x179x24 mm.
  • Vægt:
  • 788 g.
  • 2-3 uger.
  • 26. november 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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Beskrivelse af Creating Value with Data Analytics in Marketing

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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