Creating Slogans for Social Change

What role media content and technologies play in processes of change is an
ongoing and multi-layered discussion. Therein, advertising and gender have an
extraordinary position. In the context of advertising production in urban India,
this book deals with the understanding of social change in the early 2010s. Through
an inquiry of the production of advertising created for commercial and/or social
purposes, the perceptions of advertising producers are highlighted. The analysis
presents the realities of the producers as well as debates surrounding the creation
processes. Thereby, the complexities and intertwining of advertising are uncovered,
while dynamics of gender, media, and change are discussed.