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Creating Organizational Advantage

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Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750619370
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 23. oktober 1995
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 400 g.
  • 2-4 uger.
  • 18. december 2024
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Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.

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