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Creating Great Visitor Experiences

- A Guide for Museums, Parks, Zoos, Gardens & Libraries

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Museums, libraries and other cultural institutions face the task of attracting visitors who have limitless choices for education and entertainment. What gets them through your front door and coming back again and again? This title introduces readers to the thinking and research on consumer behavior, branding, leisure studies, and staff training.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781598741698
  • Indbinding:
  • Paperback
  • Sideantal:
  • 209
  • Udgivet:
  • 15. juni 2008
  • Størrelse:
  • 179x229x13 mm.
  • Vægt:
  • 344 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Museums, libraries and other cultural institutions face the task of attracting visitors who have limitless choices for education and entertainment. What gets them through your front door and coming back again and again? This title introduces readers to the thinking and research on consumer behavior, branding, leisure studies, and staff training.

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