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Creating and Managing Superior Customer Value

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Creating and Managing Superior Customer Value
Bag om Creating and Managing Superior Customer Value

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848551725
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 1. november 2008
  • Størrelse:
  • 162x235x41 mm.
  • Vægt:
  • 846 g.
  • 8-11 hverdage.
  • 27. november 2024

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Beskrivelse af Creating and Managing Superior Customer Value

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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